Paid Media Expert
Outsource Your Google Ads, Facebook Ads & Conversion Tracking
Who we are
Keith Appleby IS Your Paid Media Expert
Not an agency. More than a freelancer.
paidmedia.expert is just me, Keith Appleby, Ph.D.
As a full-time employee, a Google Analytics expert can easily cost $80,000-$200,000 a year, plus 1.4X overhead.
On the other hand, an agency can cost upwards of $20,000 per month with services that you don’t need & a rotating cast of account managers and support personnel who may not even be familiar with your business.
Enter the solution: paidmedia.expert. My offering of a fractional “paid media expert as a service”. Existing somewhere in between a part-time employee and a full-service agency. And, so much more than just another freelancer.
paidmedia.expert was founded as a service offering with the intention of forming honest, genuine, profitable, & long-lasting business relationships. Get a meeting on the books by messaging & booking on Upwork today.
Years of Digital Marketing Experience
Ph.D. in Sociology
of successful campaigns
Ad spend managed per year
Core Values & Beliefs
Testimonials
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Pricing
Big city agency experience. Small town level of care.
GA-UA Setup / Troubleshooting
Google Analytics - Universal AnalyticsGA4 Conversions / Setup
Google Analytics 4
Keith Appleby, Ph.D.
Founder
About me.
I earned my Ph.D. in Sociology at the University of Oregon in 2012. My comprehensive exam area was in Quantitative Methodology (Statistics, Survey Research & Data Collection).
Sometimes people ask me, “Oh, you aren’t actually using your Ph.D.?” because I am not working in academia. The fact is: Doing digital marketing, e-commerce, web development & business analysis, I use those sociological skills and training all day long, every day. I think one thing that sets me apart from others is that when I do an audit of a Google Ads account, for example, I can just eyeball the numbers, do the math in my head, and see the patterns in the keywords and conversion rates right away. I can then immediately translate that data into actionable (and profitable) business intelligence. So, yes, I use my Ph.D.
I ran my own digital & e-commerce businesses from 2004 – 2018 with a variety of business models – grossing over $1 million in revenue in 2008 alone. During that time, I also hosted several popular trivia nights at local bars and pubs. I wrote a few bestselling trivia books under my pen/stage name, Dr. Seven Phoenix. You can check them out on Amazon if you want.
In 2018, I went to work for a small agency in Eugene, Oregon before moving on to working with larger agencies in Portland, Atlanta, San Diego, Washington D.C, and beyond.
In 2022, I started my own agency, Laurelhurst Digital, so that I could put all the skills that I have I learned running my own e-commerce businesses, during graduate school, and working at large agencies to use for others — I wanted others to enjoy some of the same success that I have had over the years.
In 2025, I also started paidmedia.expert as a specific service offering of Laurelhurst Digital for clients on Upwork.
